Worldwide campaign

TNT is a global provider of mail delivery services. Its mission is to meet its customers’ expectations when it comes to transporting their goods and documents all over the world.

To lend extra weight to this message, the company introduced the slogan ‘sure we can’ to replace its previous slogan ‘Global express, logistics & mail’.

We were asked to implement this brand promise globally on TNT’s vehicle fleet, within the set budget and timeframe.

Efficient approach

We set up a special website relating to the project. This made implementation easier while ensuring that brand consistency was guaranteed. It was also cost-effective and allowed administrative procedures to be simplified. The approach proved to be extremely efficient and made it possible for TNT to introduce its new brand promise on more than 20,000 vehicles in over 100 countries within a year.

What's more, this project has also made the appearance of the TNT brand more consistent. Sure we can!

This project was managed by our member NykampNyboer.