Logo redesign

The new Holiday Inn brand is the result of two years of research, involving 18,000 consumers and costing $ 20 million. It is the first time in 25 years that Holiday Inn has changed the shape of its signage, and the first time since the company's launch in 1952 that the logo has been totally redesigned.

Over the next three years, service level agreements will be put in place covering the look of the exterior and interior of properties.

Track and report

To assist hotels and franchise owners, we have developed an online 'Relaunch Management Tool' portal for tracking progress and reporting, to support the management of the world's largest rebrand.

This project was managed by our member Endpoint.

This is the single biggest piece of brand activity this industry has ever seen.

Chief Executive Andy Cosslett