Central control, local roll-out

GM is the largest automobile manufacturer in the world, selling its vehicles in over 200 countries.

We were asked to develop an online identity management tracker system that allows key brand managers, associated staff and suppliers to organise and report on the day-to-day management of GM's combined corporate identity roll-out programmes.

Our solution has provided a central system for consistent data and reporting, one that prevents errors and duplication by members of the team and has substantially reduced administration. The centralised tool is used for the four integrated franchises of Vauxhall, Saab, Chevrolet and Opel in over 8,000 retail outlets throughout the UK and Europe.

This project was managed by our member Endpoint.