New  concept

easyHotel.com is a completely new concept for hotels in the UAE. Based on a model already launched in Europe, easyHotel.com provides safe, clean, private rooms, with en-suite facilities at the best possible price. Dubai's first easyHotel.com property is being built at Al Karama and is one of six planned for the Emirate

Challenging wayfinding

The rooms, designed by architects Harper Downie, will be pre-fabricated at a single manufacturing site as self-contained units, which will then be constructed into a hotel using a "stack, connect and stick" building concept. Each room will be delivered to the hotel site fully assembled, with all internal elements included - even down to sheets and towels.

Designing the signage and wayfinding standards for the new concept was an exciting yet challenging process and is set for imminent implementation.

This project was managed by our member Endpoint.