Introducing the Vibrant M
Leading science and technology company, Merck, have launched a bold brand identity which features a new logo and striking visuals.
The new brand has been introduced to celebrate the 350 year history of the Merck name and to demonstrate that science is exciting, and doesn’t have to be represented by clinical imagery and stark colour palettes.
In preparation for brand launch day, members of VIM Group’s project management team worked to create 3-dimensional structures from the visual identity system that could be used to introduce, engage and intrigue members of the Darmstadt community with the new Merck brand.
VIM Group continues to work very closely with the Merck brand team in all business areas to transform the design of the vibrant new brand into reality across all touch points. Our team of implementation experts bring with them knowledge from hundreds of previous (re)branding projects.