Online brand management portal

The new brand is the result of two years of research, involving 18.000 consumers and costing $20 million. It is the first time in 25 years that Holiday Inn has changed the shape of its signage, and the first time since the company's launch in 1952 that the logo has been totally re-designed.

Throughout the next three years there will be service level agreements put in place covering the look of the exterior and interior of properties.

To assist hotels and franchisee owners an online 'Relaunch Management Tool' portal has been developed by Endpoint to track progress and enable reporting to assist in the management of the world's largest re-brand.

'This is the single biggest piece of brand activity this industry has ever seen.' Chief Executive Andy Cosslett

http://www.endpoint.co.uk/work/casestudies/holiday-inn.html