Implement new visual identity

In 2004, following the acquisition of its subsidiary Frankfurter Sparkasse, the Helaba Landesbank Hessen-Thüringen (Frankfurt am Main) consulted us on a brand change program.

The project comprised: 1) the planning and control of the implementation process, 2) the development of application-specific standards, and 3) the execution of master documents of all print media. Additionally, it was necessary to transfer the Corporate Identity rules and guidelines to a web-based brand portal, and support the in-house construction department on signage topics affecting some 100 branch offices.

Specifications of the Deutsche Sparkassen- und Giroverband and an expansion of the rulebook based thereon were the foundation of our implementation activities. The stocktaking, the determination of requirements, and the prioritisation conducted through electronic tools ascertained that 411 print items and 800 forms were to be converted by way of interactive form and document processing, publishing and editorial systems. Implementation of the top priority objectives was completed within 6 months.

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