The Linde Group in Munich is the world’s leading industrial gases and engineering company. It is the result of the acquisition of The British BOC Group plc, Windlesham/UK, by Linde AG, Wiesbaden, in September 2006.

In March 2007 we were, following a decision by the top management of The Linde Group, commissioned to plan and implement a global brand change program. 

We executed that commission by installing a consulting team that managed  and controlled the implementation at the centre of the entire process - in proximity to the realisation and with daily updates for our client. The brand strategy was executed as media overarching project in all sectors of the company and coordinated among all involved stakeholders and disciplines. Thus we were sparring partner for Linde in 100 countries and processed 1.300 inquiries over the first 8 months. 

To guarantee a globally uniform presence of all group brands, we created a central web-based platform for day-to-day brand operations. It provides tools primarily for the creation of CD compliant media.

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