Today's marketing environment is changing rapidly - there are more products and there is dynamic information distribution. Organisations need a cheaper, faster and better marketing performance, while new regulations (SOX, IFRS and Basel II) require more transparency in expenditures and risks.

Operational, repetitive, and routine marketing tasks often have unused potential to increase efficiency. Operational Marketing Excellence redesigns and rationalises marketing processes, achieving significant cost reduction by automating routine marketing activities.

Operational Marketing Excellence in 4 steps:

1) Scan and Roadmap

We identify areas where the marketing processes can be optimised - quantify potential cost reduction - produce a shared vision on scope, challenges and approach.

2) Definition and Selection

After defining the processes and marketing collaterals to be improved, we draft a requirements document that gives detailed specifications for system and supplier selection.

3) Development and implementation

Development: we optimise processes, describe system functionality and cross-check everything with user requirements. Implementation: we focus on communication, user training and support.

4) Service Desk

After implementation we provide support, including a second line help desk, content management, guidance for system changes and hosting services.