We develop detailed design specifications and guidelines for each brand touch point: the best materials, definitions of performance criteria and most suitable design applications. Your visual identity will have a consistent visual impact which is also cost-effective.

Signage & Wayfinding

Alongside a creative design team, we define the specifications for materials, lighting, paint, placement and environmental criteria. Your branded assets will be both visually striking, durable, easy to produce and implement, and easy to maintain over time.

TCO Value Engineering

Total Cost of Ownership Value Engineering is a holistic approach to the development of signage, aimed to maximise brand appearance at minimal costs. We don't focus solely on short term production costs; we minimise total costs of signage & wayfinding over an extended period of time and include installation, management and maintenance costs.

Livery Logistics Leverage Engineering

Key in any re-brand involving vehicles is logistics. Re-branding of fleet is based on the capacity of the supplier network to minimise disturbance of daily operations and transition costs.

Retail Rationalisation Engineering
Retail rationalisation is an engineering approach to align the physical visual attributes of interiors with the subconscious emotional awareness of the target audience. This means that not all visual elements need to be present to obtain a consistent brand experience; thereby decreasing costs and re-brand complexity during fit outs.

Print Media

We analyze your print media and develop guidelines and specifications to increase brand consistency, decrease workload and reduce costs. Clear and complete guidelines enable you to brief designers and suppliers effectively. Brand recognition will improve without compromising on creativity and visual impact.

IT & Office Automation

We define clear functional and technical specifications, whether they be used on invoices or customer statements, with which designers and suppliers can achieve a consistent and recognisable brand application on your IT systems and IT output.