Retail/interior fit outs

We have extensive experience in retail chain re-brands. We know how to reduce the complexities regarding limitations of architectural context. Our approach ensures the co-operation of franchisees and independent dealerships by encapsulating their knowledge into the branding concept.

ID Retail™

ID Retail™ identifies the role of an outlet in the distribution channel and defines a wish list or predefined package for these outlets. This web based application simplifies brand experience management, from high profile landmarks to supporting stores.

The central brand department is able to select a wish list of branded elements from an online catalogue. The local contractor can then upload floor plans and indicate where he will apply the required branded assets. ID Retail™ supervises a local contractor in the ordering process of a predefined package sets - only exceptions need to be evaluated, this simplifies the re-branding process and reduces implementation costs.