REBRAND™ announces the 2010 REBRAND 100® Global Awards winners. Juried by an esteemed panel of international business and design leaders, REBRAND 100 is the first and highest global recognition for brand rebuilding and redesign in business. “I was delighted to see an increase in quality entries from Europe and elsewhere, showing that REBRAND 100 is truly a global program. Many winners noted their process for implementation. The tremendous expense and resources brand implementation requires makes this a critical success factor,” said 2010 juror Marc Cloosterman, CEO of VIM Group, the Netherlands-based, global, brand implementation leader.

View the complete winners list at rebrand.com.

An international panel of industry experts convenes to jury this annual competition. They review “before” and “after” images of brand transformations with written summaries to select winners. Some criteria used to assess solutions ensure entries: had a clear, improved transformation in meeting strategic objectives; exceeded expectations and/or incorporated an element of surprise; spurred an emotional connection in the target audience; and were intelligently executed and capable of implementation across media.

Rebrands in any industry, launched anywhere in the world between January 2007 and September 2009 were eligible for the 2010 program. A submission could be an enterprise-wide effort, change in a single brand component, or a brand extension.

2010 jurors included Landor Hong Kong Managing Director, Monica Au; Founder, Director & Principal Designer; Ashwini Deshpande of India-based Elephant Strategy + Design; Bill Gardner, President, Gardner Design; Andrew Gorman, Creative Director, UK-based Radley Yeldar; and Robbin Phillips, President, Brains on Fire.

Past jurors have included MetaDesign President and Founder Bill Hill; Toronto-based Saldanha Inc. Founder, Errol Saldanha; and Interbrand Health CEO, Jane Parker. Past award recipients include Shangri-La Hotels, Ireland National Lottery, SwissLife and AT&T.

About REBRAND™ and the REBRAND 100® Global Awards:

REBRAND™ is the first, and only expert-led, global resource focused on brand transformations. Its REBRAND 100® Global Awards, is the highest, recognition for excellence in brand repositioning. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, the annual competition has entry deadlines in late September.