Intact Insurance engaged BrandActive, member of VIM Group to carry out the rebranding of more than 1,700 ING Insurance forms to the new Intact Insurance identity.

Not only did the logo need to be replaced on every form, but all references to ING Insurance had to be removed from the documents and replaced with the appropriate Intact Insurance information. These challenges were compounded by a very short turnaround time, with no room for delay beyond the May 1 launch date.

The transformation of these documents was completed on budget and ahead of schedule, helping to ensure the smooth transition to the new Intact Insurance identity.