The Visual Identity Management Group (VIM Group) is the independent leader in brand and rebrand management solutions. We developed the discipline ‘brand implementation management’ in 1991. Since then we have developed a global network and have successfully carried out more than 1.200 brand implementations.

We advise and support leading international organisations on every step of the rebranding process. Often we are involved from the start of a rebrand. In our experience the ratio between the expenditures for branding consultants and design compared to the cost for implementation could be 1 to 20, depending of the size and complexity of the organization. Considering the importance of the implementation of a brand we budget and scope the implementation first.We test, plan, manage and implement the actual physical changeover of branded assets such as signage, interiors, wayfinding, stationery, vehicles and equipment, uniforms, print media, and IT applications.

Our goal: maximise brand value by implementing and managing a visual identity that is consistent on any carrier anywhere in the world. We make brands look good.

We carry out international visual identity projects together with local partners. We have our partners in Great Britain, Benelux, Germany, Australia, the United States, Canada and the United Arab Emirates.

The VIM Group is a member partner of REBRAND™, the global, expert-led, resource focused on effective brand transformations.

Also VIM Group has a global cooperation with Brand Finance. Brand Finance advises strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.