Design support

In the event of a rebranding process, you will want a visual identity that is in keeping with the corporate identity and promise of your brand. It is therefore essential that you make the right decisions in the design process.

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Pitfalls and success factors

For many organisations, preparing and going through a design process is something out of the ordinary and there is a chance that they will undertake this process without having thought it through sufficiently.

It is important to gain a good grasp of and insight into the design process and the various underlying steps. With our wide-ranging experience of brand implementation and rebranding projects, we are able to guide you through these processes like no other. We know both the pitfalls and the success factors. It is important to gain a good grasp of and insight into the design process and the various underlying steps. With our wide-ranging experience of brand implementation and rebranding projects, we are able to guide you through these processes like no other. We know both the pitfalls and the success factors.

As we act independently, we are able to steer the most appropriate course for you. Our added value is that we also look at the process from a business perspective. The good collaboration that we enjoy with design agencies ensures an optimum result: a fitting and useable visual identity that takes your brand further.

 
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Ensuring a suitable design

After selecting a design agency we divide up the next steps in the design process broadly into the design brief, the development of the basic corporate identity and the development and testing of the designs. Some of these steps run in parallel with one another.

Selecting a suitable agency is an important part of the development process. We know the agency world and, as an independent partner, can help you find the right match.

The design brief is intended as a starting point for the designer of the basic visual identity. This document includes all the client’s aesthetic, communicative, technical and legal requirements. You set out your requirements clearly, the design agency knows the framework within which the design must fit and you are able to test the design against the aspects mentioned. Together with you, we will formulate a design brief so that you can be confident that all the key starting points are taken into consideration in the basic design.

During the development of the basic visual identity, we will test whether it meets the requirements contained in the design brief and what the consequences are with regard to actually using the design on the various brand carriers. Here we are talking, for example, about colours being used consistently, design elements being used in all the desired formats and the use of non-standard fonts. With our support and advice, you can be sure that the corporate design eventually chosen is ready to be used in practice. We also look at where the design can be used more efficiently and where cost savings can be made.

Control over the process

Throughout the entire process we will help you to make the right choices, guide the agencies and keep to your schedule. We work together effectively with agencies to ensure that we complement and strengthen each other. Our approach gives you control over the design process and you can therefore be confident of a result that exceeds your expectations.