Internally, employees must familiarise themselves fully with the new identity so that they can convey this positively and use it in the right way. Externally, recognisability may be an issue and the changed meaning of the corporate identity must be made clear.

We will advise you on your internal and external communication to ensure that a clear message is conveyed to your employees and customers.

Start with a plan

Although the importance of communication is recognised by the majority of organisations, it is often put on the back burner due to a lack of time. The likelihood of success is the greatest, however, if you start communicating early.

The communication plan forms the basis for all communication before, during and after the rebranding. With the help of this plan, communication is deployed in a structured manner. There is coherence between activities, resources and timings. This ensures that the use of communication can be handled efficiently. We draw up the plan together with you and, if desired, also take care of its implementation.

Out of the ordinary

Our company has supported hundreds of rebranding projects and knows the pitfalls and critical success factors. We know better than anyone that rebranding is a task all of its own within change communication.

It is not only a question of having knowledge of the background to a corporate identity and of creating support. Your corporate identity also needs to be used in the right way. This is where our added value lies in terms of our knowledge and experience. We will make sure that your new visual image performs outstandingly.