Brand architecture

From a strategic perspective it is important to signal the relationship and differences between brands and labels. A brand architecture sets this out clearly and ensures visual order.

Brand_architecture

Corporate identity as a starting point

Your visual identity is ideally suited to conveying the relationship between brands. Many people think visually. With a brand architecture we provide a system that allows the visual style of brands to be developed and maintained in a targeted way, and later allows new brands to be given the desired visual relationship.

 
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Visual overview and insight

The design architecture provides an insight into the corporate identity for your current brand portfolio. If a great deal of freedom is allowed to give each brand an individual image, considerable variation quickly develops in the messages conveyed. Customers therefore gain a diffuse impression of the organisation. Together with you, we organise your brands into a pragmatic model. This helps you to organise, manage, update and optimise your corporate identity.

The design architecture gives you a visual overview of your brand portfolio. It is a tool that will help you give a more specific brief to the design agency when rebranding or optimising your corporate identity and that will give your (communication) employees an insight into the consequences of how your corporate identity is used.