Brand Finance Netherlands 50

Shell continues to dominate in the 2017 Brand Finance Netherlands 50, which is a list of the most valuable brands in the Netherlands that was published this week. With a 12% increase, Shell now has a brand value of $32.7 billion. KPMG remains in second position, and ING in third.

This year, the biggest climber has been Ziggo, with an increase of 77%, they have risen from 23rd to 17th.
Beer giant, Heineken, has experienced a growth of 17%, and have climbed up to 6th place.

Curious about the rest of the list? It's available to read in full here.