How to achieve maximum impact with your identity change?
3D Rationalization
Variations in application affect the design integrity. This will lower the coherence and impact of an identity. By rationalizing the applied design on existing identity carriers, you will:
Obtain valuable, real-world, input for your design agency
Increase coherence (reduce variance and cost) of the applied design
3D Value engineering Design agencies know about printed matter and streaming media (2D). Application on buildings and vehicles (3D), is a different ball game. The VIM Group has in-depth technical knowledge, essential for:
Realizing the desired visual appearance in all situations/applications
Applying cost effective production and application techniques
Maintaining a consistent application during the life time of an identity
Case: Toronto Hydro - merger of six municipal utilitity companies.
We don’t create designs, but instead we guide, optimize and translate designs for application on identity carriers. This enables us to provide practical advice in briefings, prototypes and application.
