Overview
Exel Alcan Corus
World Wide North America and Europe  Europe
Vehicles 11,000 units Signage on 120 locations using own material  16,000 items from ballpoints to locomotives 
25% reduction on purchase of livery  Implementation within ten months  10% savings on budget of £ 30 million 

Angie Specic, Director Marketing, Allstream
"Completing a $ 25 million, marketing-focused project ahead of schedule and under budget is truely a notable feat and one that the branding industry can learn from."