The latest additions to VIM Group, DoubleQ from Germany, The Resource Cube from Taiwan and DanSign from Denmark, are pleased to have come on board: “Thanks to our membership we are much better positioned to serve our clients internationally. VIM Group’s project management methodologies and roll-out software enable us to deliver our services seamlessly across borders”, says Paul Maloney from The Resource Cube.

Marc Cloosterman, CEO of VIM Group: “When it comes to brand implementation, most branding agencies hand over their work to their clients’ own organisations. Since a rebranding takes place - on average - once every six years, specific expertise is needed to successfully implement a new brand. Implementing a brand is a complex and cost-intensive task, and this is all the more true for brands operating internationally. Our research has shown that if a client invests €1 in hiring a branding agency, they’ll invest twenty times that amount in the implementation process that follows”.

VIM Group intends to add more members in other geographic areas, as its clients have a need for qualified local brand implementation companies that are able to cooperate using the same working methodologies.