On Thursday the 9th of June 2011, the 100-year-old Royal National Institute for Deaf People (RNID) unveiled their new identity as Action on Hearing Loss. With the creative brand consultancy being undertaken by Hat-trick Design, VIM Group member Endpoint were appointed to rollout the visual rebrand across its UK sites.

As the first phase, Endpoint undertook the internal and external fit-out of eight Action on Hearing Loss offices across the UK to coincide with the centenary celebrations of the charity.

With the visual identity being a closely guarded secret, work on the graphic installation began at 5pm the day before the launch; the Endpoint team worked to ensure that Action on Hearing Loss staff began the next morning into fully rebranded offices.

Working with a charity demands the best possible value for every pound spent; Endpoint have supplied the signage for the remaining 15 sites and are developing a specification pack for Action on Hearing Loss to implement a fit-out on any future sites they acquire, to ensure brand consistency cross the estate and facilitate tight control over the clients' budget.