Implementation is one of the main challenge in a Corporate Identity Process. This is the outcome of the ‘Corporate Identity: Status Quo 2010’, a study of Prof. Robert Paulmann of the Corporate Identity Institute in Mainz, Germany. Organisations and Design Agencies struggle in the transition from development to the use of the Corporate Identity. More information about this study you can find here. 

VIM Group supports and advises leading international organisations in this step of the rebranding process. Recently we have done this successfully for Staples, bpost, Skyteam and Hays.