Youngest VIM Group member Kilika is a leading brand implementation specialist in Spain. One of Kilika’s main strengths is their role as advisor for clients, helping them keeping their brand in shape and reducing their costs. With Kilika VIM Group has strengthened its entrance to the Spanish, Latin and South American markets.

Jesús Manzano, CEO of Kilika: “We are very pleased with our VIM Group membership. This gives us the opportunity to work for more international companies, which will without any doubt help us in developing and growing the company.”

VIM Group intends to add more members in other countries, as its clients have a need for qualified local brand implementation companies, who are able to cooperate with the same working methodologies.

Marc Cloosterman, CEO of VIM Group: “On average, if organisations spend $1 on strategy and design, they will spend $25 on the implementation of their brand across all touch points. Since a rebranding takes place - on average - once every seven years, specific expertise is necessary to successfully implement a new brand. Implementing a brand is a complex and cost sensitive task, this applies even more for international operating brands”.

About Kilika

Kilika is one of the big players in brand implementation in the Iberian market, with operations in Latin America as well. Kilika is a solid Spanish company with more than 25 years of experience in brand implementation and brand management. The company has clients in different markets, such as Telefónica, Orange (Telecom), Carrefour (Supermarket), Iberdrola (Energy), and Burger King (Fast food). Besides signage, way finding and interiors, Kilika also includes other brand touch points like fleet livery, web sites, E-shops, and packaging.

Go to the Kilika website.