Presentation of bpost and VIM Group at the CXI Konferenz in June 2011 Mainz Germany, about the rebranding of De Post - La Poste to bpost in 2010.
Marc Cloosterman, CEO VIM GroupAhead of implementation VIM Group's member NykampNyboer identified the impact of the change on the organisation and the brand's visual power in time and budget terms. Implementation began in September 2010 and was an ongoing process, based on gradual replacement. This helps ensure cost- effectiveness, bearing in mind over 1,000 buildings, 6,000 operational vehicles, all public mailboxes and all company uniforms need to be rebranded.
